Ali Bruch Body Transformation

How Ali Bruch Lost 120lbs and Counting!

In today’s body transformation success story, we get to hear from Ali Bruch, who has achieved a phenomenal body transformation.

Ali has been kind enough to share her story here at The Fitness Jungle. It’s an honour and a pleasure to have her. 

Many of you may already know Ali, and for some, this is the first time hearing from her. 

Whatever your goal is right now with your health and fitness, as Ali shares her experience, try and relate it to your own life for how you can make a successful change just like Ali has!

Okay, let’s dive right in!


T.F.J. – Hello Ali, Who are you and what was your weight at before you decided to lose it and keep it lost?

A.B. – Hi! I’m Ali Bruch. I’m a hairstylist and makeup artist in Milwaukee, Wi! I am a mama to two beautiful kiddos and married to an incredible man! 

Ali Bruch

I was extremely overweight, obese if I’m being honest, I started my weight loss journey at 270 pounds. 

I would binge eat, all day long. I had absolutely no limits with food; if I wanted it, I ate it. I was comfortable with who I was at that point. 

I knew I was “overweight” but taking the steps to lose weight seemed too difficult, so I just continued living this way. 

It wasn’t until I saw pictures of myself from my cousin’s wedding that I knew I needed to make a change. 

T.F.J. – At what point did you decide enough is enough and you were going to change your health and fitness forever?

A.B. – I went wedding dress shopping in early October 2016. 

As I walked through the beautiful dresses, the woman helping me made it very clear to me that a “normal” dresses would not fit me, and I would only fit into plus size. 

I went home and felt defeated but still wasn’t ready to make a change. A few weeks later, I received pictures from my cousin’s wedding that I then stood up and finally decided to make the change. 

“I couldn’t BELIEVE how I looked. How did I get so big?”

One night I was scrolling Instagram, and I saw a woman on Instagram who was doing the ketogenic diet. I started looking at her meals, and her journey and something just clicked in my head. 

I was READY to change. I could no longer run around with my daughter. Standing all day at work physically hurt me and my ankles would swell. 

I hid from people taking pictures in fear that they would get posted online, and people would know how big I really was. 

It was at that moment that I realized how truly unhappy I was in my skin.

Looking back, it’s sad to think about how I used to treat my body. 

I knew that in order to change, I had to be consistent and stick to it. 

And this time I was ready for it. 

I threw out the junk food in my home and stocked up on keto foods, I was ready. 

I was ready to get to the best version of myself for myself and my family. 

Ali Bruch Weight Loss

T.F.J. – Great, so you made the decision to change for goo! Take us through how you got started on the path to the new you.

A.B. – When I was FINALLY ready to make the change, I literally tossed out all of the junk food in my home. 

I knew if it was there, I was going to eat it! 

I stocked my home with keto foods. Meats, free veggies, eggs, protein shakes. 

I made small goals for myself and one BIG overall goal (that I have now surpassed by nearly 50 pounds!). 

I told my friends around me the journey I was about to start, it felt incredible having all of their support. 

There wasn’t a whole lot of keto information on the internet at this point so I just kind of winged it. I cut out sugar and carbohydrates and only ate 20-30 grams of carbs a day. 

T.F.J. – Describe what it was like for the first 3-4 weeks.

A.B. – My first week on keto was HARD. H A R D!!!

I craved sugar, I had headaches from hell, and I felt defeated; but I kept on pushing. 

“After the first week, I started noticing energy I hadn’t felt before.” 

I was already seeing the scales drop slowly. 

My mindset to lose weight grew stronger and stronger!

I realized I wasn’t craving the junk food like I was before, and I just felt so clear-headed. I knew I had found the new lifestyle for myself. 

There wasn’t a ton of information out about keto at this point, so I was kind of just winging it, and IT WAS WORKING!!! 

After just a few weeks, people were starting to compliment me, “Ali, you look great!! WHAT ARE YOU DOING??”. Hearing those words kept me going. 

T.F.J. – When things got really tough, what happened? How did you respond and rise above it all to keep moving forward towards your goal?

A.B. – Weight loss is hard, it’s why people fail. It’s HARD work! 

The ups and downs. The frustrations when the scale isn’t moving. Staying consistent can be hard, but it’s the most important thing. 

If you can look at it as a new lifestyle instead of looking at is as a way to lose weight, you’re going to be WAY better off. 

There would be times I wouldn’t see the scale move for a month at a time; it was BEYOND frustrating. 

There were so many times I questioned WHY I was doing this with no results, but then I would remind myself “slow and steady wins the race”.

Some months I have had great weight loss and some months I stayed the same. 

But here I am 120 pounds down!! 

Those slow weight loss months pass. Stay consistent, don’t give up. Every single morning I wake up and say “just get through today”, and that’s how I live my weight loss journey, one day at a time. 

Surround yourself with people that support your new lifestyle change. 

The people around you can make or break you. 

I am so lucky to have an incredibly supportive husband and friends. My husband cooks fully-keto dinners for me. And my friends have keto-friendly foods for me when there are get-togethers. 

It feels really great to not only be supported by the people around me but encouraged also! 

T.F.J. – That’s brilliant, to have a positive support group in your life for this journey makes such a difference. It’s really everything to have family and friends like that that just care so much!!

When did your transformation finally happen? When did you know and what was the feeling like when all your hard work paid finally paid off?

Ali Bruch Weight Loss

A.B. – I feel like I have had SO many stages of my journey that felt like a victory. I started my weight loss journey at 270 pounds. 

My first goal was to see 250, then 225, then below 200. My “end goal” was 190. I am now 150. 

I remember hitting my 100-pound loss, and so many people said “CONGRATS ON REACHING YOUR GOAL!” Having no idea, I had already crushed my goal 4 or 5 times!!

I never dreamed I would be 150 pounds and a size 4 jeans. My goal was size 8. It feels so crazy to have squashed my “overall goal” my 4 pant sizes and 40 pounds. 

My husband, parents, and friends have been my biggest supporters. 

My husband has adopted my style of eating but is willing to have a cheat day with me when I want it! 

My parents cook keto meals when we visit them, and my friends always have keto treats for me. 

I am beyond lucky for the support I have had through my journey. 

I am now getting to a place where I love my body and my weight. It’s funny because now I am left with some sagging skin, no clothes that fit, and it feels so good. 

People always question if I have loose skin, yes, I do. 

My biggest treat to myself is going to be a tummy tuck this year. I am never felt truly more deserving of anything.  

I would choose this loose skin over that weight I once carried but being able to have the tummy I have worked my butt off for is going to be the best treat of all. 

I feel like a new person. I am confident in who I am. I have learned I am mentally stronger than I ever thought. 

Weight loss takes consistency and learning to get back up when you’ve fallen down. 

It’s not for the weak-minded. Having to say “NO!” to things you want is hard. Being Obese is harder. 

T.F.J. – I love what you said at the end, about having to say no! We all have a choice, it’s not an easy one, but it’s still a choice and when you’ve had enough of your current situation, then saying no becomes easier!

How are you doing today, and what does the future look like?

Ali Bruch Weight Loss

A.B. – Today, I am doing incredible. I have been keto for over 3 years. I intermittent fast daily and eat between the hours of 12pm and 6pm. 

Keto has become a normal lifestyle in our home. 

I feel free from the weight I once carried. I am about 10 pounds from maintenance mode, and wow that feels so oddly great and awful because I have truly loved this journey. 

I love my community on Instagram and helping people via that. I get so many questions daily about how to start and what to eat and to help people better themselves is something I live for. 

I love getting messages from my followers about how incredible their journey is going. It’s so weird to be someone’s “inspiration” to start, but damn it feels incredible. 

T.F.J. – That’s wonderful!! What have been the most influential books, podcasts, or other resources that helped you on your journey?

A.B. – Oddly enough, Instagram has been the most helpful resource on my journey. 

Seeing other people’s transformations pushed me harder. Following hashtags for meal ideas and inspiration help me A LOT!! 

T.F.J. – What advice do you have for others who want to get started or are just starting out changing their bodies for the better?

A.B. – my advice is:

Tip1: make sure you’re 100% ready to commit to this new lifestyle and make sure you’re doing it for YOURSELF. 

Doing it for the wrong reasons will make staying consistent HARD. 

Tip 2: Stay PERSISTENT and set SMALL goals. 

Weight-loss is hard. You won’t see a change without being consistent, small goals are better than big goals. 

It feels a heck of a lot better reaching small goals often than feeling like your overall goal is out of reach. That’s when we fail. 

I set 2-3 pound goals with my big, lofty goal in mind but not the “main goal”.

This gives me something obtainable to reach, and it feels really good when I do; then I set a new small goal. 

And if that 2 pounds takes a week or a month, that’s okay. I also remind myself on hard days to “just get through today” one day at a time. Then I do the same tomorrow. 

This keeps me focused, knowing that if I have one bad day, my progress is not shot. I will get back to it tomorrow. Bad days happen, it’s life, don’t give up. 

Tip 3: Surround yourself with people that support your new lifestyle change. The people around you can make or break you. 

I am so lucky to have an incredibly supportive husband and friends. As I mentioned, my husband cooks keto dinners thoroughly for me, and my friends have keto-friendly foods for me when there are get-togethers. 

It feels really great to not only be supported by the people around me but encouraged! 

Losing 120 pounds has changed my life in so many ways. 

The way people treat you is different. The confidence you have is different. The way you can move your body is different. Buying clothes is different. It’s all different in the best way. 

I can keep up with my children, and I couldn’t do that before. It’s really mind-boggling to think that I used to carry around an extra 120 pounds. 

I can finally live a life that’s doesn’t revolve around food. I am not hiding from people taking pictures anymore. I can finally feel comfortable going shopping and not hiding my size. 

The confidence you gain when you lose weight is worth every single frustration you’ve had along the way, I promise. 

T.F.J. – Thank you Ali, this is what it’s all about!! 

Where can we go to learn more?

A.B. – You can find me below at:

Well, there you have it! What a beautiful story of determination, mind over matter and the will to win! There’s a tonne of gold in here from Ali.

It wasn’t easy, but she’s won, she looks stunning and, just as important is happy inside, which is the most important thing for any of us!

If you’re looking to make the change then read this again, let it sink in, then take the lessons Ali learned and apply them to your own life for long-lasting change!!

Ali Bruch Family
Beautiful! 🙂